Essential question:
What is the solution to the problem you are solving?

Why is it important to find a solution?
If you are looking to create value for your customers, it is important to understand how to solve their problems. Whether you solve the problems your customers currently face, or will have in the future; keep your customer in mind as the marketplace shifts and adjusts. Describing the customers problem clearly allows you to show your customer how your product or service adds value to them.

Workbook Activity:
In your workbook write 3 problems and 3 solutions that you will offer

Workbook page looks like this:

Next Lecture:
Channels to Reach Your Customer