Essential question:
How do you identify your customer(s)?

Why is it important to identify your customer?
When creating a viable business model, it is vital to understand who will buy from you. When you learn how to identify who your customers are you strengthen your business model and the products or services you offer.

Workbook Activity:
In your workbook, write the answers to the following:

• Who is your target customer or user(s)?
• Describe your typical customer
• What are the demographics (age, ethnicity, profession, gender, character) of your customer(s)?
• What does your customer get excited to buy?
• What are your customers spending habits?

Summarize:

• Who are your target customers?
• List the characteristics of your ideal customers

Workbook page looks like this:

Next Lecture:
Unique Value Proposition