Essential question:
What problems exist in the marketplace?

Quick Tip:
Sometimes identifying the problem your customer has requires research. There are many forms of research that can assist you in learning more about the problem in the marketplace today. Here are some quick tips to assist you:

• Go online and research your industry
• Conduct a focus group of friends, family and supporters
• Send out a Survey Monkey survey (online) to ask questions
• Find a mentor who owns a business in the area you are interested in pursuing
• Pick up a book from the library or book store

Workbook Activity:
In your workbook, list 3 problems that exist in the marketplace. After you list 3 problem that exist, on the corresponding line write down who is solving the problem now.

Workbook page looks like this:
Next Lecture:
Identifying Your Customer