Essential question:
What unique product and service offerings help you stand out against competitors?

How do you determine your competitive advantage?
Determining the competitive advantage of your business model is often one of the most difficult things to do. Consider the element of your business model that can't be copied or bought - this essentially is your competitive advantage in business.

Workbook Activity:
How does your business stand out? In your workbook, write down the one unique element about your idea that can not be easily copied or bought

Workbook page looks like this:

Next Steps:
Finished with the Thinking About Business online course? Print the Thinking About Business Idea to Business Model worksheet (pictured below, download in Introduction section of course materials) fill out each section (pictured below).

When the lesson is complete

When the Thinking About Business workbook and Idea to Business model worksheet are complete, email them to Tina Thomas ([email protected]) for review to meet with a NEON Business Advisor.