Essential question:
What sets you apart from what exists in the marketplace today?

Explaining the Unique Value Proposition
The Unique Value Proposition is a combination of products and services which provide value to the customer; and are determined when the problem and solution of the customer is found. It is important for a product to solve a problem in a unique way.

Workbook Activity:
In your workbook write a single, clear, compelling message that states why your idea is different and important.

Workbook page looks like this:

Next Lecture:
Finding a Solution